Identity System

harris school of public policy

In 2012 the Harris School of Public Policy at the University of Chicago began the process of rebranding.

They wanted to reposition the School, focus its messaging, and provide the visibility and credibility it needed to achieve its goals over the next ten years.

One of the many pieces delivered was a complete identity system and a brand standard’s guide outlining the visual and verbal rules of the new brand.

This project was completed at Jell Creative

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