Southbridge Access arranges and implements experiential tours in South America for U.S. MBA students.

The mission was to design a website that could succinctly differentiate Southbridge Access from other MBA tour companies, which are not nearly as involved or connected to businesses in the region.

At the heart of the site there was to be a fast-paced whiteboard video. Top-level brand-messaging and creative direction was provided for the keystone piece.

This project was completed at Jell Creative